Kubota's Business Divisions and Advantages

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In more than 120 countries, Kubota is engaged in businesses that contribute to solving social problems in the realms of food, water, and the environment.

Our farm and industrial machinery segment supports global food production and industrial development by providing farming equipment for rice and dry-field farming, construction machinery, and engines installed in Kubota’s machines across Japan, North America, Europe, and Asia.

Our water and environment segment enhances water infrastructure in Japan, Europe, Asia, and the Middle East through ductile iron pipes, valves, pumps, and environmental plants. With steady demand in essential fields like food, water, and the environment, we commit to solving societal issues and promoting sustainability for long-term development.

Farm and Industrial Machinery

Farm Equipment and Engine Division

Farm Equipment

Utilizing years of technological innovation, Kubota manufactures equipment for both rice and dry-field farming. Our tractors and related machinery, with global production exceeding 5.1 million units, play a crucial role in global food production.

Agricultural-related Products

Our diverse range of agricultural products, including implements for tractors and machinery for vegetables and fruit trees, supports farmers worldwide. By closely understanding their needs, we help facilitate global food production.

Engines

Kubota offers around 3,000 types of industrial engines for internal and external sales, catering to extensive needs and adhering to strict emission regulations. As a leader in compact industrial engines, we contribute to global industrial growth and environmental conservation.

Construction Machinery Division

Construction Machinery

For 21 continuous years, Kubota has been the leader in mini excavator sales. Our compact track loaders and skid steer loaders are highly sought after, especially in North America. These machines, complemented by various attachments, improve living environments globally.

Water and Environment

Pipe and Infrastructure-Related Division

Ductile Iron Pipes, Plastic Pipes, Valves for the Public Sector

Kubota provides a variety of water pipes, including earthquake-resistant ductile iron pipes and polyurethane water pipes, serving over 70 countries. These pipes, along with essential valves, support stable water supply systems globally.

Materials/Spiral Welded Steel Pipes

We produce high-quality parts and spiral welded steel pipes for various applications, such as bridges and building foundations. These pipes are critical in industries like petrochemical, steel, civil engineering, and automotive sectors.

Air Conditioning and Related Equipment

Kubota manufactures air conditioning units for large buildings, including offices, hospitals, and factories, ensuring safe and comfortable environments.

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Environment-Related Division

Environmental Plants/Pumps/Valves for the Private Sector

Kubota develops water recycling plants, disaster mitigation pumps, and valves for various plants, contributing to eco-friendly living environments.

Kubota’s Businesses Around the World

Kubota operates in Japan, North America, Europe, and Asia, aligning products and solutions with regional needs to stay competitive.

Japanese Market

• Farm Equipment: Leading mechanization with solutions like Smart Agriculture, leveraging ICT and automated driving for advanced farming.
• Construction Machinery: Renowned for mini excavators since 1974, facilitating urban development projects across Japan.
• Water and Environment: Pioneering water treatment technology and robust infrastructure, supporting Japan’s aging water systems.

North American Market

• Farm Equipment: Tractors and implements tailored for North American households, recognized as a luxury brand.
• Engines: Customizable and diverse product range, Kubota leads in the small engine market for various machinery.
• Construction Machinery: Extensive range of compact construction machinery, acclaimed for performance in civil and farm applications.

European Market

• Farm Equipment: Precision farming with advanced tractors and implements, supported by a new R&D center in France.
• Construction Machinery: Mini excavators meeting high environmental standards, leading market shares for over two decades.
• Engines: First to introduce Stage V compliant industrial engines, supported by cutting-edge technology for compact and efficient performance.

Asian Market

• Farm Equipment: Supporting rice production and diverse cropping in Thailand and China with advanced machinery and services.
• Water and Environment: Tailoring water infrastructure solutions to address regional needs across Southeast Asia.

Growth Drivers

Kubota’s Mid-Term Business Plan identifies the following growth drivers to achieve by 2025:

• North America/Construction Machinery: Expanding product lines and local operations.
• ASEAN/Farm and Industrial Machinery: Boosting farm equipment and construction machinery sales.
• Farm and Industrial Machinery/After-market: Enhancing after-sales services globally.
• Water & Environmental/Solutions: Transitioning to O&M- and solution-oriented business using IoT.
• Machinery: Growing tractor market share, focusing on India.

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