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Digital Signage Menu Boards are the perfect way to upsell your food items and showcase your entire menu in an attractive, modern format. With a digital board, you can save money on printing costs, boost brand recognition, and help ensure your most profitable items inspire the most purchases.
According to a case study by NEC Display Solutions Europe, one restaurant saw an increase of 11.5% in sales after integrating digital signage into its business model.
With AIScreen’s Digital signage software, you gain access to a range of powerful features that help you maximize sales and create an engaging menu experience for your customers, such as:
Get everything you need for a digital signage menu board system with just one purchase.
Sign up with AIScreen’s digital signage menu board software for customizable menu board templates and digital signs with real-time updates. Moreover, if you are confused on where to buy digital menu boards, have a look at this guide.
Are you looking for a professional digital menu board design or setup? AIScreen offers cost-effective custom design, technical support, and setup services that are perfect for restaurant owners.
Let us know if you need our expert help creating a stunning digital menu board the multimedia content to engage your customers and boost sales!
Let AIScreen create content with pre-build high-impact digital menu board templates for you at a small cost! Our custom designs include your logo, color, food items, and images.
Once you approve your menu board design, we’ll start content creation by building it into our digital menu boards software and show you how to make future changes.
Get your stunning digital menu board today!
Get white-glove professional assistance for your restaurant’s digital menu board solution with AIScreen!
Our professional designers will work closely with you to create the perfect menu board. Simply provide us with your logo, images, and menu, and we’ll take care of the rest.
Your satisfaction is our priority at AIScreen. Every digital menu board we design is carefully crafted around your needs, ensuring it contains all items you want displayed and looks engaging and unique.
Contact us today for a digital menu board that perfectly represents your restaurant’s brand and menu
The perfect solution for your restaurant’s menu display needs. With our customizable templates, your menu will look sleek and professional.
Contact us today to learn more about how AIScreen can elevate your restaurant’s menu board game!
Our cost-effective, professional, and scalable content management solution has enabled us to deploy digital menu boards for thousands of restaurants worldwide with great success
Edit and manage your entire digital menu board system from any computer anytime. All changes you make will be updated in real-time on your digital menu board.
Preschedule your digital menu boards to automatically play specials, breakfast, lunch, and dinner menus on specific times and dates.
Engage your customers with a dynamic and customized experience with AIScreen.
AIScreen provides white-glove professional assistance for your restaurant’s digital menu board solution.
Our team will work closely with you to create the perfect menu board, providing custom design services that include logos, images, colors, and food items of your choice. We also offer cost-effective setup services to get you up and running quickly.
You can easily edit and manage your entire digital menu board system from any computer at anytime. Furthermore, your changes will be updated in real-time on your digital menu boards.
Yes – with AIScreen, you can preschedule when specific menus such as breakfast, lunch, dinner, or specials are displayed on particular times and dates for a dynamic customer experience.
We offer cost-effective custom design and setup services for restaurant owners seeking a professional digital menu board solution.
Our experts will create stunning digital menus that include images, logos, colors, and food items of your choice.
Set up your digital menu boards quickly and easily with our easy-to-follow guide. First, mount your TVs and install the AIScreen app on your Fire TV Stick.
Then, connect your Fire TV stick to the TV. Finally, sign into your account via the AIScreen website to select a playlist for your digital menu board.
Yes, you can easily adjust the size and resolution of your digital menu boards within our AIScreen app.
Our app allows you to scale up or down to ensure a perfect fit for any screen size. You can also make different screen orientations and brightness adjustments as needed.
It’s an experience many shoppers share — they’re in a store, shopping for groceries, clothing or other necessities when something they don’t exactly need and weren’t planning on purchasing catches their eye. The item might be something new and interesting. It might be something cheap or affordable. Or it might be something that goes well with the other items in the shopper’s cart, making it an appealing product even though they didn’t plan to purchase it.
Contact us to discuss your requirements of advertising display solutions. Our experienced sales team can help you identify the options that best suit your needs.
Every year, people spend thousands of dollars on impulse buys, which is great for retailers. Even as people’s shopping habits changed somewhat due to the COVID-19 pandemic, impulsive shopping remained common and actually increased in some instances. Whether your shoppers are primarily ordering from your stores online and coming in to pick up their items or are still browsing the aisles as they do their shopping, there are several things you can do to increase the likelihood of an impulse purchase and get your customers to buy more.
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While anything can be bought on impulse, consumers are more likely to buy certain things impulsively. In some cases, the types of things people buy on impulse can vary along gender lines. One survey found that men tended to spend more than $100 on impulse purchases, while women tended to buy items on impulse that cost less than $100. Knowing the types of things that people buy with little forethought or planning can help you arrange your store and product displays to encourage those quick purchases.
The vast majority of the population, between 84% and 86% of shoppers, claim to have made impulse purchases in a physical store or when shopping online. People who are more likely to buy on impulse typically have a few traits in common. Often, they want to look good to other people and are more social and conscious of their status. People who make impulse purchases also tend to love shopping more than those who always shop from a list.
An impulse shopper is likely to buy something because they worry they will regret not making the purchase later. In some cases, they buy because they think it is helping them save money. A person’s mood also influences whether or not they’re more likely to make impulse purchases. Shoppers in a happy or good mood might be more likely to buy on impulse. The same is true for people who are having a rough day or aren’t in the best moods.
Although the decision to buy on impulse can take place in multiple places in a store, for many customers, the checkout aisle tends to be where the impulse buying action is concentrated. The area near the cash registers is a prime impulse shopping spot for a few reasons.
Customers tend to have to wait when they are getting ready to finalize their purchase. There might be other customers in front of them, or they might need to stand there patiently as the cashier rings up their purchase. A shopper’s eyes are likely to travel, looking for something to keep them occupied as they wait. A savvy retailer can put items in the customer’s line of vision to encourage additional purchases or remind them of items they didn’t know they needed.
Some items that sell well when put near the checkout area or point of purchase zone include:
You know what your customers are likely to buy on impulse. How can you create appealing product displays that get them to pick up those items and add them to their cart, basket or the pile of products they already have on the counter? There are several ways you can set up point of purchase displays to encourage an impulse buy:
Imagine a customer has made it up to the cash register and they are taking items out of their cart and putting them on the counter in front of the cashier. That’s when they see it — a display of scented candles to the right of the cash register. They are sample candles, so the customer, who’s feeling a little bored as they wait for the sales associate to ring up their items, starts sniffing them. One of the scents is really appealing, and the price is right, so they add it to their pile of purchases.
A counter display is an ideal way to grab people’s attention just before they finalize their purchase. You can display items on the checkout counter that you want to sell more of or that are seasonal, such as holiday scented candles or seasonal snacks and candies. A counter display is also ideal for those last-minute items that people might forget about until they get into the line, such as batteries, small personal care items or office products.
At many stores, the path to the cash register has become a sort of gauntlet, with shoppers passing through an additional aisle or two of products as they wind their way towards the cashier. Permanent displays in the checkout aisle give you the chance to entice customers with more items they didn’t know they needed.
Depending on how many shoppers are in the store at any given time and how long a person has to wait to check out, they might find themselves staring at a particular display. The longer they see an item, the more likely it is that they will pick it up and buy it.
During the COVID-19 pandemic, many customers switched to a hybrid shopping model. Instead of going into a store, wandering the aisles to get the items they needed, then going to pay at the cash register, some shoppers choose to buy online and schedule a pickup in the store. The customer would pay online, and a store employee would walk the aisles, gathering the items in the customer’s order.
An opportunity to encourage impulse buys remains when customers come into the store to get their order. Counter displays or aisle displays near the pickup area can inspire people to add on to their order or make an additional purchase as they pick up their items.
The more customers spend in the store, the better off your business can be. Beyond making sure that popular impulse items are within easy reach of your shoppers, there are a few other things you can do to get them to buy more.
One-day-only sales or other limited-time offers are excellent ways to capitalize on loss aversion. People often buy on impulse because they’re worried they will miss out on a good deal. Signage that reads “Today only!” or “Buy one, get one free!” spur people to buy. Limited edition items that are unique or seasonal also drives urgency.
If there are items you are trying to sell because they have been on the shelves too long or they’ve been discontinued, you can encourage people to buy with signs that read “Once they’re gone, they’re gone!” or “Get ’em while they’re here!”
A person shouldn’t think too long or hard when making an impulse purchase. They should see the item, grab it and buy it. To encourage that “spontaneous inclination,” it’s important not to give shoppers too many choices for products. Limit their options to one or two of any particular item.
Someone who’s spending a lot of time in the checkout aisle trying to decide between unicorn printed socks or panda bear printed socks is more likely to end up not buying something than someone who spots the unicorn socks or the mint lip balm and thinks, “Ah, perfect.”
Interactive displays can help increase customer conversion rates and can lead to impulse buys. Think of a toy store that has a table set up with several toys at the front. People passing by the store might see the toys on display. If they have kids with them, they might want to come in and try out the toys. After playing with the toys for a bit, the kids might want them. If the toys are priced right, a parent might decide to go ahead with the purchase since they saw how much fun their child was having with the toy.
Interactive displays are also effective for increasing a shopper’s engagement with a product, leading to a purchase. For example, an interactive display with a touchscreen that explains the benefits of an item or shows a shopper how to use it can help them see the value of buying it.
The checkout area isn’t the only spot where you can set up point of purchase displays to encourage impulse buys. It also makes sense to display potential impulse items near the products they complement. For example, you can set up a display of ice cube trays or decorative magnets near refrigerators. Few people will buy a new refrigerator without planning, but they are likely to impulse buy a new magnet to dress up the fridge or an ice cube tray for the freezer.
Some potential product and impulse buy pairings include:
Your customers might wander a specific path through the store. While you want them to make their way to the checkout area eventually, you also want them to stop along the way and explore the items you’re selling. One way to get customers to slow down and take their time is to put speed bumps in their paths. Speed bumps can be freestanding displays of items that entice customers, such as scented candles or soaps, new food products or seasonal home or fashion accessories.
One way to encourage impulse buys is to think about what your customers are likely to need. A family doing back-to-school clothes shopping might also need basic school supplies, such as pens and crayons. Someone shopping to update their wardrobe might get thirsty and want some water or another beverage. Having those items available for sale, even if they don’t necessarily blend with what your company typically sells, can increase customer spend at your store and customer loyalty.
If you want to boost impulse buys at your store, Great Northern Instore can help. We manufacture and design point of purchase displays for multiple industries. We have award-winning designers that have created solutions for industry leading clients. Whether you need a permanent display or a temporary setup, we work with you to turn your vision into a reality and help you elevate your impulse purchase area. Contact us today to get the conversation started.
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