How to Promote your Business Using VMS Signs

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Promoting and advertising your business is crucial for the survival and future growth of the business. It&#;s about getting the right message, to the right people, at the right time. 

Unfortunately for many businesses, humans have become accustomed to ignoring many of the advertisements that they see, especially the repetitive advertisements online. Offline advertisements such as static signage can also become ineffective because they tend to blend in with their surroundings and the hundreds of other static signs around. 

Using VMS Sign is a great way to stand out from advertising clutter and promote your business. 

What is a VMS Sign?

VMS Signs also known as Variable Message Signs, are ultra-bright display signs that effectively convey a message. VMS Signs can be used for a variety of different applications including advertising, events and traffic management. They are portable and dynamic, meaning that messages can be changed as required.  When used for advertising VMS Signs aim to specifically target and stimulate new customers, as well as remind past and present customers that you are still open for business

So how can a VMS Sign get your business noticed?  

A VMS Sign is a great advertising tool to create awareness, enhance sales, create demand and communicate information to your target audience. VMS Signs can increase your business&#;s traditional target audience because they have the ability to reach both motorists and pedestrians. 

When placed correctly a VMS Sign is a highly effective visual display and a low-cost advertising method, especially when compared to other advertising applications. The ultra-bright LED lights on the VMS Sign ensure your sale or event can be promoted even if weather conditions aren&#;t favourable, unlike other outdoor advertising signage. 

Now that you know what a VMS Sign does and how it can be used to promote your business, the next step is creating a successful message. We have shared 3 tips to keep in mind when deciding on the perfect message. 

Tip 1: The right message

Many of us have heard the phrase &#;it&#;s not what you say, it&#;s how you say it&#;, this also applies when creating the right message to target your desired audience. A successful message must be simple yet powerful enough to capture the attention of your audience. 

When using a VMS sign to communicate a sale to your customers, it is highly recommended to include an end date of the sale. This will create a sense of urgency among your audience, to take action prior to the sale ending.

When promoting or advertising an event key details should be included in the message such the dates, start and end times and the location of the event.

If you&#;re unsure what details to include in your message, you can discover a range of different visual examples of event and sales advertising messages on our FAQs Page  

Tip 2: Size matters 

When it comes to getting your message seen, timing and the length of your message really does matter. Depending on the location of the VMS Sign, a motorist will either noticed the sign as they are passing by or while they are stopped in traffic. Your message can be displayed over multiple screens, we recommend keeping messages to 3-5 screens. Each screen on the VMS Sign displays for 2-3 seconds, therefore it&#;s important to keep your message clear and concise to ensure it receives maximum exposure. 

Resist the need to overload your audience with too much information, which can make your message confusing and difficult to read. Or even worse your message may get missed. We suggest keeping messages to a maximum of 3 lines per screen, that way the text can be easily read from a distance or close by. 

It is important to keep your message short, sweet and to the point. 

Tip 3: Bright and bold 

Don&#;t be afraid to use colour in your message. 

Colour is eye-catching and can make the simplest message get noticed. It&#;s a fact that bright colours stand out!  VMS Signs have high quality 5 colour LED display to make your message bright and viewable from a distance. 

When creating a message to promote your business using a mix of bold bright colours in your message will help capture the viewers&#; attention. Choose 1-2 colours that suit your message and company branding. 

If you want to learn more, please visit our website vms traffic signs.

VMS Signs have the latest LED graphics that can be used to create animations, icons and logos in your advertising message, to further enhance brand recognition. Adding your company logo or name into your message is a fantastic way to quickly inform customers of the location where the sale or event is taking place.

The most effective message is clear and easy to read, communicates the right information and triggers a response from your target audience. We specialise in providing high-quality advertising signs, visit our advertising signs page for further information. 

Our team can help you to create the right message to promote your business, contact us online or via on 479 570 for a free quote!

Don&#;t take our word for it, see how VMS have helped customers just like you promote their businesses! 

The VMS-A &#; More Than Traffic Management

The original 5 colour VMS-A is one of our most popular and versatile products, offering a wide range of benefits that can be used for various applications.

From data collection to assisting with messaging needs for national emergencies, the VMS-A can be used for many tasks that break away from the traditional traffic management applications expected from ordinary portable variable message signs. 

Indeed, the VMS-A is no ordinary portable variable message sign. This unit strikes a perfect balance between the size of its footprint and screen size to allow it to be used for many applications for different industries, and when considering the technology that can be integrated with the VMS-A, it&#;s quite clear that this unit offers more than just traffic management.  

During the pandemic, we saw numerous deployments nationwide in town and city centres to help local authorities spread the right message.

We even worked with retail, who were dealing with crises of their own when certain stores were forced to close and others could stay open. Clear and concise messaging was important to guide customers at retail parks, inform on a store&#;s COVID policy or even to help manage queuing.

The VMS-A is also a called-on solution to help with messaging needs for local charities and events. We can deploy the VMS-A in locations with high footfall such as supermarket car parks to help charities promote or explain their campaigns. The Christmas Tractor even used a VMS-A to display sponsor&#;s logos on the sign and then promote them on Facebook. 

Another example is Ashgate Hospicecare&#;s annual Sparkle Walk, which requires the closure of roads across Chesterfield. Multiple VMS-A units are deployed around the affected areas a week prior to the event so that drivers are made aware of the upcoming disruption as well as helping to spread the message about the Sparkle Walk.

The VMS-A isn&#;t just for text &#; its 5 colour display makes it ideal for pictograms too. In traffic management applications, we traditionally apply this potential to speed roundels, road closures and any other traffic management pictogram signs. 

However, using a browser or mobile device, clients can display more than just the expected traffic signalling pictograms and recreate all sorts of images such as logos and other pictures with Web Studio or the Bartco LiveApp. 

The VMS-A&#;s integrations also make it nearly as functional as its primary purpose. Units discreetly contain a data collation radar that can be used to collect the following traffic data;

• Speed
• Time
• Date

As a low-cost alternative to many data collection solutions on the market, the VMS-A is ideal to be used as a data source for the analysis of traffic trends, enabling greater intelligence for planning projects of all kinds.

This feature alone makes it more important than just a typical portable variable message sign. 

In the same way, a recent innovation of our VMS-A sees an environmental sensor integrated with it to offer clients the ability to monitor the external environment.

The ITS Integrated Environmental Sensor produces a wide range of air pollution data that can be used to inform and direct on issues of air pollution safety. This solution is a low-cost system that offers the ability to build a high-density ambient air quality monitoring network that records data in real-time.

With low power demands, integration with the VMS-A offers air quality monitoring in many applications, including but not limited to:

• Work places/work areas
• Construction site safety
• Events
• Town centres/cities
• Urban roads / Highways

These applications make this product a useful tool for a variety of industries, organisations and projects concerned with air quality, such as schools, Tier 1 construction contractors and local authorities who may need such data for planning, safety or to measure changes. 

Another recent development of the VMS-A integrates CCTV, allowing you to have eyes on the ground without having to be physically present on-site.

The combined use of such technologies allows our VMS-A to offer an information, surveillance and feedback solution that can be used to monitor driver and pedestrian behaviour without having to be on-site.

The VMS CCTV is ideal for:

• Queue management
• Parking management
• Works egress safety
• Site safety
• Events & wayfinding

As time goes on, it&#;s exciting to think about how the VMS-A will not only evolve but also impact new and familiar markets. Only last year, MVIS partnered with data sharing solutions specialists, Chordant, on a trial that showed how the VMS A data collection radar can act as a real-time portable traffic data system that produced comparable traffic speeds and flow relative to Coventry SCOOT data, exposed through Transport for West Midlands (TfWM) on the oneTRANSPORT Data Marketplace.

The implications of this project are far-reaching. Data, as a commodity, specifically in the name of safety, is a highly valuable asset that&#;s only becoming more important, as local authorities, traffic management companies and many other groups scramble to learn more about traffic trends. This data can be used in planning projects of many kinds and offers increased intelligence than can impact society in a wide range of ways.

There&#;s no telling where the current and future innovations of the VMS-A could lead, with integrations and potential uses that could help increase safety, monitor the environment, help with planning and even keep order on the streets. 

If you would like to learn more about our VMS-A, please contact us via our contact form. Alternatively, you can call us on 580 570 to speak to one of our friendly team, or you can us via .

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